It’s obvious how SEO helps in ensuring success in the online space. With all of the things that people have to contend with, it’s more important than ever to make use of everything in your toolkit.
For those looking to leverage reviews to gain visibility, here are the ways they help with SEO.
More feedback means more keywords
Online reviews are more than just feedback, they’re also content.
That’s how search engines like Google see them, and this is reflected in SEO. Every time a customer drops a review on a site, Google has more content to crawl. Regardless of the review being positive or negative, they’re likely to have keywords relating to your business, product, or service, meaning that Google gets a better picture of your business.
Google trusts reviews
SEO has always has prioritized high-quality links.
In other words, positive reviews about a business pretty much say to Google that that business is trustworthy, that their products and services are high quality, which means that Google sees those businesses are valuable.
Reviews impact bounce rates
A high bounce rate tends to kill SEO rankings really hard.
Visitors are way more likely to make a purchase on a site if there are reviews present. They inform customers while fostering trust in the brand which, in turn, leads to people spending more time on the site and making them more likely to convert.
These lower bounce rates and increase Google rankings.
Reviews are particularly important for local SEO ranking.
As good as a king kong SEO review for international rankings, local searches get the most out of them. That’s because local business reviews have less info than standard listings, which means they’re a key indicator of quality for the people that look things up, helping your business stand out from the rest.