The star ratings and king kong agency review that the digital agency receives play a very critical role in how prospects measure the worthiness of the digital agency. Reviews from customers provide the company with valuable information on how to improve its services.
However, most if not all businesses cannot make their customers 100% happy all the time. Receiving a bad review is not surprising, at all. It is normal to receive an unflattering review but there are reviews that are downright cruel. It is natural to be upset and would want to retaliate. Keep your cool and step away from the keyboard otherwise, your emotions will dictate your response.
Your response to a review varies according to the situation. If you look at how highly-rated businesses respond to reviews, you will notice that they apply best practices like engaging with the customer and showing their willingness to understand the experience.
When customers write a positive feedback, remember to say thank you. If the customer leaves a star rating without text, keep the response brief and straight to the point. Send the customer an email requesting him to share the personal experience with the brand. By taking the conversation offline, it demonstrates the business’s genuine desire to engage with its customers.
Consumer behaviour has changed. They prefer to read a king kong agency review from an online platform before they visit the digital agency’s website. Customers want authentic information before they trust a business. Since reviews are usually based on personal experiences, they strongly influence the decision of most consumers.