Categories
Advertising Customer Review Digital Marketing

Selecting A Digital Marketing Agency Based On Your Goals

It is important to determine your goals before you start looking for a digital marketing agency. Businesses have different goals that they want to achieve and their goal is usually unique from their competitors. A more detailed proposal can be received if the goal is explained properly to the digital agency.  

Digital marketing in its general sense is a broad skillset. Digital agencies have resources and skills to allow them to provide a full-service approach or a more collaborative approach. Before you establish an effective relationship with a digital agency, make sure to know what they are bringing to the table.

The single most important factor that will affect the choice for a digital agency is cost. If the budget is limited, a digital agency can still provide a complete proposal although there will be prioritized recommendations. For example, the digital agency may suggest prioritizing SEO or landing page design based on the budget constraints.

It is difficult to find a digital agency that specializes in all marketing strategies. For example, a digital agency may have started as an SEO specialist but they evolved into a full-service marketing specialist. Most of the time, they use a series of strategies that support each other to increase conversion rates without reducing traffic to the site.

You can always opt for king kong sabri suby that is prepared to evolve with you. The digital marketing agency has a clear understanding of their abilities and experience to help your business grow and increase sales effectively. They have the ability to deliver results beyond your expectations.

Categories
Advertising Customer Review Digital Marketing

Customer Feedback As A Reliable Source Of Information

Customers write reviews because they want to share their personal experiences with others. They do not get paid to leave their feedback nor are they trying to make the company appreciative of their opinion. They simply want to help other consumers who are planning to purchase the product or service. 

Businesses know their products well, more than anybody else but they do not know how well the product is working for their customers unless they leave a feedback. The opinion of customers will ensure that the product actually meets their expectations, solve their problems and fulfil their needs. 

Customer satisfaction is crucial to business success, higher revenue, and increased sales. A business naturally wants to satisfy its customers by providing them with the best experience possible. Customers always want to be involved in the success of a business and communicating their opinion is their best way to express their satisfaction. 

Customer feedback helps business create the best customer experience. For example, a customer does not necessarily buy a pair of Nike shoes because it is durable; it is the good experience they gain that makes them loyal to the brand. Satisfied customers stay loyal to the brand even if they sometimes post about the need for further improvements. 

A digital marketing agency reads every king kong marketing agency review that it receives because it provides them with valuable insight on areas that need improvement. Besides that, customer reviews are a valuable source of information for potential customers who like the idea of outsourcing marketing to a digital marketing agency. 

Categories
Advertising Customer Review Digital Marketing marketing SEO Tips

A Look At Online Review Management

Users look for opinion and ask their friends and families recommendations all the time. This is the power of social proof and word-of-mouth, reflected in the power of online reviews.

Why review management is important

Online reviews and word-of-mouth definitely isn’t new, but with how much time people spend online and how accessible they are now, they’re more important than ever. A user only needs to look up a brand on the internet, made possible on the go thanks to mobile devices, see a review, and decide where they want to take their business.

On top of that, reviews are also a valuable source of feedback for brands. They offer brands insight on what customers think and what they feel need improving and addressing.

Data varies, but it’s generally agreed upon that the vast majority of users on the internet (about 90%) read reviews before making a purchasing decision. Naturally, leaving reviews unmanaged and unread is a bad idea.

Why reply to reviews

Like with communicating on social media, replying to reviews helps build trust and foster a brand’s relationships with their customers.

There’ll be some things that are commonly mentioned in reviews, which varies depending on what field a brand is in. Being ready with responses for those common scenarios is a good first step, but they’re only a first step.

Responding to reviews

The best way for brands to tackle reviews, positive or negative, is to approach the matter professionally. People write reviews so their opinion can be heard, so positively or negatively, it’s in a brand’s interest to consider every review as a source of valuable information.

Positive reviews are good, of course, but negative reviews are a minefield. But handled properly, they provide valuable feedback, as well as a chance to build a brand’s reputation; customers see brands that take negative reviews well and they’re more likely to trust that brand.

A bad king kong marketing agency review might seem problematic for a brand, but it all depends on how they handle it.

Categories
Advertising Customer Review Digital Marketing

80-20 Rule As An Effective Business Solution

In the world of business, the Pareto Principle that is also known as the 80-20 rule suggests that 80% of the company’s sales are generated from 20% of its customers. In simple words, 20% of what a business does represents 80% of that particular activity’s outcome. The 80-20 rule is used in the sales and marketing ecosystem as a guide to effective business solutions.

A company usually has hundreds or thousands of contacts on clients or a prospect list for the email and social media marketing campaigns. It is important to identify the customers that have made recent purchases, large purchases, and are frequent buyers because they should be the top priority in the sales and marketing efforts.

It is very important to know where the best customers are located. There are certain neighbourhoods, communities, cities, or regions that are more lucrative compared to the rest of the market. Sales and marketing efforts must focus on these locations to boost sales.

It is also important to identify customers who exhibit a particular behaviour that signifies buyer intent. The information can be used to identify commonalities among prospective customers who are actively planning to purchase. The information can be leveraged to build on their experiences and guide them along the sales funnel.

When king kong sabri suby stumbled on the 80-20 rule, it changed everything. He learned to isolate the things he had to do to drive the business forward and worked tirelessly on those specific things. However, he never forgot about work ethics and hard work because they are the keys to success.

Categories
Advertising Design Tips

UN Valentine’s Day Image Gets Removed After Criticism

Illustrations are very good at sending a message and communicating an idea, so illustrators like Rabinky Art need to consider the fact that their illustrations might cause some backlash.

UN Women forgot about that and ended up having to take down one of its illustrations from social media, as people thought that said image was perpetuating racial stereotypes.

The illustration, showing a black woman hugging herself placed alongside couples of different orientations, was posted by the organization on Twitter as their way of celebrating diversity in love for Valentine’s Day.

UN Women took the image down as a result of all the backlash, but not before users on social media managed to make copies of the graphic. Critics say that it was perpetuating a dangerous stereotype that says black women aren’t worthy of being loved.

The organization responded to the backlash after taking down the graphic and putting a new one up, saying that they posted the illustration on Valentine’s, with the aim of showing love in all its diversity. UN Women says that they listened to the users and their comments, and decided to take the original down and replace it.

The organization stated that its aim is to ensure gender equality and empowerment for all women and girls across the world, regardless of their age, ethnicity, or sexual orientation.

The response from UN Women got 400 likes, but a lot of the responses say that the damage from the original illustration has yet to be undone.

People say that the fact that the original illustration showed the black woman hugging herself says a lot, perpetuating a racial stereotype and that the organization needs help if they managed to miss that.

Some users say that an argument can be made that it showed an asexual black woman, but the fact that black women have been subjected to the stereotype of being ‘too strong’, unlovable, and undesirable, means that the image would’ve been perceived badly, something that an illustrator like Rabinky Art would know.

However, the image isn’t without its supporters, with people saying that the illustration shows the importance of loving one’s self.

Categories
Advertising Customer Review marketing Reviews

The Future Of Global Advertising Market

According to the World Advertising Research Council, it will require at least 2 years for the global advertising market to fully recover. It also expects that eCommerce and responding to the needs of consumers in their homes will be the priority of marketers. After last year’s restrictions on businesses, global and local marketing can expect a better 2021.

It was also revealed that businesses across the world are starting to regain their confidence because they see that economies are improving. However, the local marketing sector is cautiously optimistic knowing the hard work and challenges ahead. In order for marketers to make a strong recovery, it is important to provide consumers with value and something extra.

The drivers for marketing success this year will be an accelerated social media strategy. Relationships can be created on social media platforms through relevant content sharing, promotions, and influencer activity. Effective marketing will be about personal engagement whether with bloggers, celebrities, journalists, business leaders, stakeholders, and employees.

Engaging with consumers who are staying at home will be crucial. The restrictions on consumers are expected to last into 2021 and marketers must discover how they will be welcomed in the consumer’s at-home lives. Consumers are more likely to use apps that have provided them with a good experience.

If you will checkout king kong marketing agency review, you will gain an insight into how a digital marketing agency uses different marketing strategies to enhance business growth and improve sales. A team of digital experts will explore and analyse the business to determine the most suitable marketing strategy.

Categories
Advertising Customer Review marketing Tips

Online Reviews Are Important For Businesses

The power contained in a single King Kong marketing review cannot be denied. With more and more people turning to the internet for their shopping needs, online reviews are now more important than ever.

Online reach a lot of people

Bright Local’s data says that a whopping 82% of customers read online reviews, with only 53% willing to go for a business with less than 4-stars on a 5-star rating system. This shows how much a King Kong marketing review and other online reviews can affect how people see your brand.

Online reviews are a chance to develop reputations, listen to what customers and clients have to say and communicate with them, as well as address needs and problems.

Know your customers better

One of the most important things that online reviews do is providing a window into the mind of customers; it’s feedback, after all. Taking a good look at online reviews lets you figure out what customers want, need, and don’t like.

It’s a chance to see what customers think, figure out what works, and what needs improvement.

Free marketing

Positive online reviews can do a lot for marketing endeavours, as they provide positive, free marketing for both the short and long term. A positive review holds a lot of weight and presents your brand nicely. All you have to do is encourage the customers to post their thoughts.

Social proof and credibility

Philosophers say we’re social creatures, and it’s hard to disagree. Lots of people look at what others think and say before making a course of action; that’s why people talk to close friends and family and ask for recommendations. Online reviews provide something close to that, which helps a lot in swaying people’s opinions.

Categories
Advertising Digital Marketing Reviews

Why Consumers Are Converted Easily By Reviews

Ratings and reviews have been around for quite a while so that it is difficult to shop without them. For example, people would read King Kong advertising review when they are looking for a digital marketing agency that can provide them with tangible results. Reviews play a very crucial in a buying decision regardless of whether the product is a health food, hardware, or the latest gadget.

In 2019, the number of reviews submitted has increased by nearly 11% year-on-year. Aside from being converted easily by reviews, consumers are spending more on online shopping. Retailers say that reviews have increased their sales and profitability, enhanced brand loyalty, made a positive impact on in-store sales, and improved SEO.

The website is the major source of information but reviews and ratings are what shoppers look for to make an informed decision. The majority of shoppers read product reviews online before they purchase in-store. The final decision is usually dependent on the reviews and ratings they find online.

Surprisingly, consumers consider negative reviews as helpful because it helps them determine the pros and cons of a product. Reviews that are displayed on the retailer’s website is the great first step that wins customers. Responding to reviews improves the odds of buying the product.

However, it is not simple as displaying a positive King Kong advertising review on the digital agency’s website; it must be authentic to convince a consumer. Aside from reviews and ratings, consumers also consider the digital agency’s reputation in delivering outstanding ROI and an increase in leads and revenue.

Categories
Advertising marketing Reviews Tips

The Importance Of Online Reviews

The brand is the reputation of an organization, or business. In the digital age, word travels fast. That’s why companies pay attention to king kong agency reviews; in this day and age, they can do far more for a reputation than any marketing strategy. People trust their peers more than they do an ad.

That’s why user-generated content in marketing is so important. It’s important that any brand familiarize themselves with social media, chat rooms, and online reviews. They matter.

The importance of online reviews

They inform purchasing decisions.

Online reviews are a pretty common thing on the internet, with thousands of king kong agency reviews and the like. This is because they’re very powerful when it comes to convincing people to spend money on something.

Online reviews provide 4 key bits, useful for making purchasing decisions:

  • Information about the topic of the review
  • Risk about the topic, should the worst happen
  • Quality of the topic; it’s pros and cons
  • Social proof, to see if people are genuinely interested in something

They’re natural and free endorsement.

No getting around it, marketing can be expensive and time-consuming. While there are online influencers that can help promote something, people still prefer something from their peers, or another user.

Online reviews are exactly that, a message about your brand, product, and/or service written by someone with no promotions, deals, or agenda.

It feeds SEO.

Search engines crave content that’s fresh, interesting, and diverse. Online reviews tend to be these by nature, due to the fact that they’re comments by users made without any sort of planning or storyboarding or the like. That means that they’re great at drumming up SEO for a site.

 

Categories
Advertising Customer Review Digital Marketing Tips

Tips For Improving Your Digital Marketing Strategy

Digital marketing’s been growing rapidly alongside the internet. Makes sense, given the relationship between the two. This means that something like a king kong marketing review carries more weight than ever, and a business can’t afford to ignore digital marketing avenues for itself.

Digital marketing is all about taking advantage of the thing that has changed how customers behave across the world: the internet. This has its difficulties, naturally, but it also allows for cheaper and easier marketing.

Regardless of whether or not your organization already has a digital marketing campaign, it’s always a good idea to make sure things are going well. If the need arises, then a revamp might be in order.

If revamping is needed, then you’ll want to make sure you make the most of it. Here are some tips.

Bring in an expert.

Investing in digital marketing is a good move because it helps the business and the organization, empowering them and providing them with a level of financial security thanks to the leads it generates. This means that investing in digital marketing provides good returns.

That being said, if you don’t know what you’re doing, it’s still a good idea to bring in an expert. Digital marketing, at its core, is a science; everything needs to be carefully considered, measured, and executed in order to make things work. If you don’t know the hidden value of a king kong marketing review, best to call in backup.

If you’ve already got a digital marketing strategy that you feel needs evaluation, or are looking to make one, hire an expert. In the case of the latter, they can tell you what you need to get started, while in the case of the former, they can spot issues with what you already have so they can be rectified.

Do your homework.

Researching can be a tedious process, but it’s a must for any marketing campaign. Research keeps you ahead of the curb, saves you time and resources, as well as avoiding the common issues a lot of digital marketing efforts bump into.

  • Knowing your audience is the first step; you need to know about your customers’ needs and wants, their shopping behaviour, and their inclinations. That way, you know what message you want to send and what image you want to adopt to draw them in.
  • Planning is essential, and doing research makes sure that you’re planning properly; reading for most, if not all, situations, good or bad. It’s the place where you have full control, so being as informed as possible amounts to a lot.

Categories
Advertising Guide Map Tips

A Brief History Of Illustrated Maps

There is no shortage of talent that creates beautiful illustrated maps. While the maps are drawn by hand, they are 100% digital. What does this mean? Interactive WebMap Service incorporates technology to the hand-drawn illustrative maps so that they can be modified, altered or updated for future use.

Illustrated maps were very popular during the 1860’s until aerial photography was introduced to the world in 1920. Printing technology was also developed and created a market for portraits. The post-Civil War era was associated to economic growth and prosperity so that portraits of cities and town as they looked from above were very much in demand.

The first step in creating bird’s eye view map is to visit the city or village, walk around the streets and sketch the buildings. The sketches are assembled into a drawing of the city as it appears from the eyes of a bird. The illustrated maps were not generally drawn according to strict scale but they show street patterns, individual buildings and major features of the landscape.

Local residents wanted their cities to be presented as wealthy and thriving. To satisfy the clients, artists would draw smoke coming out of factory chimneys, ships sailing in the rivers and railroad engines hauling goods.

Clients expect accurate illustrated maps. The names of streets must be correct and buildings must be meticulously presented. Details were very crucial from the number of windows and doors to their placements in individual homes. In order to show the entire view of a city, the artist has to apply certain distortion of perspective. In most instances, smaller pictures of buildings were drawn with references printed at the bottom.

Once the illustrated map has been completed, it is printed and sold to local residents who are too happy to have their individual homes depicted. Meanwhile, companies used the bird’s eye view map to promote their business.

Today, illustrated maps are 100% digital although the artist still draws the view, buildings and landmarks by hand. Interactive WebMap Service uses several satellite imagery resources as well as mapping resources to create a fully illustrated 2D or 3D map the client will be proud to own.

Categories
Advertising Business marketing

How 80/20 Principle Can Generate Millions Of Dollars For A Business

It is very rare for a digital agency to succeed with only $250 in the bank but King Kong sabri suby managed to do the impossible. When he launched King Kong digital agency, from scratch, there was no rich relative that would back him up. There were no savings or venture capital but the digital agency was able to generate millions of dollars in revenue.

It is difficult for a digital agency to compete with well-known brands in the industry but Sabri Suby used key strategies to ensure business growth. Sabri Suby targeted potential clients that compose 97% of the market. These clients are not active buyers that are the focus of the attention of competitors.

There are potential clients beyond the 3% who are actively looking at what digital agencies can offer. These customers are more likely to choose someone that they know and to be able to build a relationship, it is important to start early in the process. Knowing the potential clients and what makes them tick is the first step in the process.

Sabri Suby introduced the digital agency to strangers and informed them of the value that can be added based on their needs and principles. The next step is to nurture the relationship until they are ready to trust the brand.

When Sabri Suby stumbled on the 80/20 rule or Pareto rule, everything changed. According to Pareto, an economist, 20% of activities can bring 80% of the company’s revenue. The principle is not usually applied by businesses but it holds true in many aspects. 80% of business activities can be disregarded. They can either be outsourced or delegated to others so that the attention can be focused on activities that generate revenue. In short, 80% of the business revenue comes from 20% of the revenue-producing activities.

When King Kong sabri suby started the digital agency, he was working 18 hours a day. He was not generating revenue because being busy does not mean being productive. It is difficult to focus on important tasks because there are millions of other tasks seeking attention. He started to automate and delegate until things “exploded.”