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Why Consumers Are Converted Easily By Reviews

Ratings and reviews have been around for quite a while so that it is difficult to shop without them. For example, people would read King Kong advertising review when they are looking for a digital marketing agency that can provide them with tangible results. Reviews play a very crucial in a buying decision regardless of whether the product is a health food, hardware, or the latest gadget.

In 2019, the number of reviews submitted has increased by nearly 11% year-on-year. Aside from being converted easily by reviews, consumers are spending more on online shopping. Retailers say that reviews have increased their sales and profitability, enhanced brand loyalty, made a positive impact on in-store sales, and improved SEO.

The website is the major source of information but reviews and ratings are what shoppers look for to make an informed decision. The majority of shoppers read product reviews online before they purchase in-store. The final decision is usually dependent on the reviews and ratings they find online.

Surprisingly, consumers consider negative reviews as helpful because it helps them determine the pros and cons of a product. Reviews that are displayed on the retailer’s website is the great first step that wins customers. Responding to reviews improves the odds of buying the product.

However, it is not simple as displaying a positive King Kong advertising review on the digital agency’s website; it must be authentic to convince a consumer. Aside from reviews and ratings, consumers also consider the digital agency’s reputation in delivering outstanding ROI and an increase in leads and revenue.