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The Top Factors That Determine SEO

There are dozens upon dozens of SEO ranking factors that determine how well a site ranks for search engines. Knowing how many of them there are, it can feel overwhelming to have to design for them all.

However, not all of them are created equally, with some being the most important among all of them. Here are a few of them.

Site security

Back in 2014, Google noted how security is a key part of ranking websites, which includes the use of HTTPS encryption, among other things. 

This is a key part of SEO as search engines always work to divert users to the most trustworthy sites that they find which is why proper encryption and security is a key factor for search engine ranking.

Crawlability

In simpler terms, make a site visible to search engines. A site can’t be ranked if it can’t be found, after all.

Crawlability is how easy it is for a search engine to scan a site and analyze its content, so they can see what’s it about and how it would be ranked for them. This is why sites send sitemaps to search engines so the latter know how to crawl through sites.

Mobile-friendliness

With the increasing prominence of mobile devices, how well a site looks and performs on mobile devices, covering the different kinds of screen sizes of mobile devices.

Google offers its Mobile-Friendly Test for free so people can see if sites are properly mobile-responsive.

Content

Content is king for SEO.

High-quality, unique and attractive content boosts user engagement and publishing fresh stuff at regular intervals ensures that search engines crawl your site, ensuring good king kong SEO reviews, on top of providing something for your users to enjoy; win-win.