Negative Reviews Can Be Good For Business
Every business works hard to get good reviews. After all,...

Every business works hard to get good reviews. After all, no one likes seeing a bad king kong agency review or the like, because they reflect a failure in the business.

Here’s the thing, a few negative reviews are actually unavoidable for business; no one’s perfect after all. You can’t avoid a negative review popping up here and there, and that’s not a bad thing. A business can actually get some use out of negative reviews.

Today the vast majority of online shoppers look at product reviews, things like a king kong agency review, to make their purchasing decision. The number varies between studies, but it’s generally agreed to be at least 4/5ths. Notably, the vast majority of them also look for negative reviews.

Why?

Bad reviews show the failings and issues of a product, service, or organization. This means that people use them to prepare for a worst-case scenario. People feel that knowing what could possibly go wrong and how that would matter to them as a part of buying online.

On top of that, too many positive reviews, and/or a complete lack of negative reviews trip alarms in customers’ heads, as it feels fake and unreliable.

Responding to negative reviews is another important thing to note. A game plan is necessary to make the most of a negative review, and there is a myriad of ways to handle one. Wendy’s, for example, have taken advantage of them with spicy responses that made the brand’s Twitter go viral.

Negative reviews point out weaknesses in a business, organization, product, or service, so paying attention to them gives you a good idea of what issues need to be tackled. A review is only as negative as the issues it points out, after all.

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