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A Look At Online Review Management

Users look for opinion and ask their friends and families recommendations all the time. This is the power of social proof and word-of-mouth, reflected in the power of online reviews.

Why review management is important

Online reviews and word-of-mouth definitely isn’t new, but with how much time people spend online and how accessible they are now, they’re more important than ever. A user only needs to look up a brand on the internet, made possible on the go thanks to mobile devices, see a review, and decide where they want to take their business.

On top of that, reviews are also a valuable source of feedback for brands. They offer brands insight on what customers think and what they feel need improving and addressing.

Data varies, but it’s generally agreed upon that the vast majority of users on the internet (about 90%) read reviews before making a purchasing decision. Naturally, leaving reviews unmanaged and unread is a bad idea.

Why reply to reviews

Like with communicating on social media, replying to reviews helps build trust and foster a brand’s relationships with their customers.

There’ll be some things that are commonly mentioned in reviews, which varies depending on what field a brand is in. Being ready with responses for those common scenarios is a good first step, but they’re only a first step.

Responding to reviews

The best way for brands to tackle reviews, positive or negative, is to approach the matter professionally. People write reviews so their opinion can be heard, so positively or negatively, it’s in a brand’s interest to consider every review as a source of valuable information.

Positive reviews are good, of course, but negative reviews are a minefield. But handled properly, they provide valuable feedback, as well as a chance to build a brand’s reputation; customers see brands that take negative reviews well and they’re more likely to trust that brand.

A bad king kong marketing agency review might seem problematic for a brand, but it all depends on how they handle it.

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Customer Review Digital Marketing SEO

The Top Factors That Determine SEO

There are dozens upon dozens of SEO ranking factors that determine how well a site ranks for search engines. Knowing how many of them there are, it can feel overwhelming to have to design for them all.

However, not all of them are created equally, with some being the most important among all of them. Here are a few of them.

Site security

Back in 2014, Google noted how security is a key part of ranking websites, which includes the use of HTTPS encryption, among other things. 

This is a key part of SEO as search engines always work to divert users to the most trustworthy sites that they find which is why proper encryption and security is a key factor for search engine ranking.

Crawlability

In simpler terms, make a site visible to search engines. A site can’t be ranked if it can’t be found, after all.

Crawlability is how easy it is for a search engine to scan a site and analyze its content, so they can see what’s it about and how it would be ranked for them. This is why sites send sitemaps to search engines so the latter know how to crawl through sites.

Mobile-friendliness

With the increasing prominence of mobile devices, how well a site looks and performs on mobile devices, covering the different kinds of screen sizes of mobile devices.

Google offers its Mobile-Friendly Test for free so people can see if sites are properly mobile-responsive.

Content

Content is king for SEO.

High-quality, unique and attractive content boosts user engagement and publishing fresh stuff at regular intervals ensures that search engines crawl your site, ensuring good king kong SEO reviews, on top of providing something for your users to enjoy; win-win.

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Customer Review Digital Marketing SEO

The Ways Reviews Can Benefit SEO

It’s obvious how SEO helps in ensuring success in the online space. With all of the things that people have to contend with, it’s more important than ever to make use of everything in your toolkit.

For those looking to leverage reviews to gain visibility, here are the ways they help with SEO.

More feedback means more keywords

Online reviews are more than just feedback, they’re also content.

That’s how search engines like Google see them, and this is reflected in SEO. Every time a customer drops a review on a site, Google has more content to crawl. Regardless of the review being positive or negative, they’re likely to have keywords relating to your business, product, or service, meaning that Google gets a better picture of your business.

Google trusts reviews

SEO has always has prioritized high-quality links.

In other words, positive reviews about a business pretty much say to Google that that business is trustworthy, that their products and services are high quality, which means that Google sees those businesses are valuable.

Reviews impact bounce rates

A high bounce rate tends to kill SEO rankings really hard.

Visitors are way more likely to make a purchase on a site if there are reviews present. They inform customers while fostering trust in the brand which, in turn, leads to people spending more time on the site and making them more likely to convert.

These lower bounce rates and increase Google rankings.

Local ranking

Reviews are particularly important for local SEO ranking.

As good as a king kong SEO review for international rankings, local searches get the most out of them. That’s because local business reviews have less info than standard listings, which means they’re a key indicator of quality for the people that look things up, helping your business stand out from the rest.