Financial
Why Consumers Prefer Online Reviews To Advertisements
Online marketing reviews posted on popular review sites are dominating search engine results. This phenomenon makes businesses wonder whether online reviews are a better solution to attract customers instead of advertising campaigns. Honest and credible online reviews are similar to personal recommendations from family and friends that consumers listen to. Before a business focuses on reviews, it is important to build a good online reputation first. The better the reputation the more conviction the business will have when it opts to advertise. Reviews from customers are free and by building the reputation, a business benefits from the opinions of customers. [...]