The brand is the reputation of an organization, or business. In the digital age, word travels fast. That’s why companies pay attention to king kong agency reviews; in this day and age, they can do far more for a reputation than any marketing strategy. People trust their peers more than they do an ad.
That’s why user-generated content in marketing is so important. It’s important that any brand familiarize themselves with social media, chat rooms, and online reviews. They matter.
The importance of online reviews
They inform purchasing decisions.
Online reviews are a pretty common thing on the internet, with thousands of king kong agency reviews and the like. This is because they’re very powerful when it comes to convincing people to spend money on something.
Online reviews provide 4 key bits, useful for making purchasing decisions:
- Information about the topic of the review
- Risk about the topic, should the worst happen
- Quality of the topic; it’s pros and cons
- Social proof, to see if people are genuinely interested in something
They’re natural and free endorsement.
No getting around it, marketing can be expensive and time-consuming. While there are online influencers that can help promote something, people still prefer something from their peers, or another user.
Online reviews are exactly that, a message about your brand, product, and/or service written by someone with no promotions, deals, or agenda.
It feeds SEO.
Search engines crave content that’s fresh, interesting, and diverse. Online reviews tend to be these by nature, due to the fact that they’re comments by users made without any sort of planning or storyboarding or the like. That means that they’re great at drumming up SEO for a site.