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Map Tips

Illustrated Maps As An Unappreciated Form Of Art

Illustrated maps have had a long history that stretches back to centuries. Unlike the traditional map that is usually used for navigation purposes, illustrated maps highlight particular landscape features to illustrate a place. The map illustrator invests a considerable amount of design and creativity in manipulating images from various sources.

Illustrated maps were an unappreciated form of art that thrived in the United States from the 1920s to the 1960s. Many of the pictorial maps were printed on brochures and posters for advertising purposes. Artists were commissioned by state tourist boards and local chambers of commerce to create maps that can lure visitors and businesses to the area. Other maps were created with the goal of appealing to children and spark interest in far-off places.

There were also illustrated maps that were geographically accurate; however, many artists prefer to ignore geography for the sake of simplicity particularly when they are trying to make a point. Playfulness is quite common in pictorial maps because artists want to emphasize the traditional American cheerful optimism. Artists are proud of their communities which is somehow appealing.

Illustrated maps are not suitable for a geography class; they are usually collectibles. The popularity of the pictorial maps reached its peak in the middle of the 20th century when America emerged as a world power. The US economy was revving up and companies wanted a unique form of art that can be used for advertisements.

The popularity of pictorial maps was unaffected by the Great Depression and the Second World War. There were many examples of World War II-era maps in map collections. However, in the 1960s photography took over American advertising. Besides that, many of the well-known illustrators were almost at the end of their careers. Although there are still map illustrators today that can skilfully create pictorial maps, the golden days of the illustrated maps were never recovered.

An artistic map illustration from Rabinky Art can be significantly irresistible because of its uniqueness and simplicity. An illustrated map can tell a complete story about a specific place to capture the attention of an audience. When you hang the piece of artwork in the boardroom, it can become an interesting topic of conversation.

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Advertising Customer Review Digital Marketing

80-20 Rule As An Effective Business Solution

In the world of business, the Pareto Principle that is also known as the 80-20 rule suggests that 80% of the company’s sales are generated from 20% of its customers. In simple words, 20% of what a business does represents 80% of that particular activity’s outcome. The 80-20 rule is used in the sales and marketing ecosystem as a guide to effective business solutions.

A company usually has hundreds or thousands of contacts on clients or a prospect list for the email and social media marketing campaigns. It is important to identify the customers that have made recent purchases, large purchases, and are frequent buyers because they should be the top priority in the sales and marketing efforts.

It is very important to know where the best customers are located. There are certain neighbourhoods, communities, cities, or regions that are more lucrative compared to the rest of the market. Sales and marketing efforts must focus on these locations to boost sales.

It is also important to identify customers who exhibit a particular behaviour that signifies buyer intent. The information can be used to identify commonalities among prospective customers who are actively planning to purchase. The information can be leveraged to build on their experiences and guide them along the sales funnel.

When king kong sabri suby stumbled on the 80-20 rule, it changed everything. He learned to isolate the things he had to do to drive the business forward and worked tirelessly on those specific things. However, he never forgot about work ethics and hard work because they are the keys to success.

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Customer Review Digital Marketing SEO

The Top Factors That Determine SEO

There are dozens upon dozens of SEO ranking factors that determine how well a site ranks for search engines. Knowing how many of them there are, it can feel overwhelming to have to design for them all.

However, not all of them are created equally, with some being the most important among all of them. Here are a few of them.

Site security

Back in 2014, Google noted how security is a key part of ranking websites, which includes the use of HTTPS encryption, among other things. 

This is a key part of SEO as search engines always work to divert users to the most trustworthy sites that they find which is why proper encryption and security is a key factor for search engine ranking.

Crawlability

In simpler terms, make a site visible to search engines. A site can’t be ranked if it can’t be found, after all.

Crawlability is how easy it is for a search engine to scan a site and analyze its content, so they can see what’s it about and how it would be ranked for them. This is why sites send sitemaps to search engines so the latter know how to crawl through sites.

Mobile-friendliness

With the increasing prominence of mobile devices, how well a site looks and performs on mobile devices, covering the different kinds of screen sizes of mobile devices.

Google offers its Mobile-Friendly Test for free so people can see if sites are properly mobile-responsive.

Content

Content is king for SEO.

High-quality, unique and attractive content boosts user engagement and publishing fresh stuff at regular intervals ensures that search engines crawl your site, ensuring good king kong SEO reviews, on top of providing something for your users to enjoy; win-win.

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Law Service Tips

Expungement Of A DUI Conviction

There are situations wherein a person who was convicted of DUI was able to expunge the conviction from his criminal record through the help of a DUI lawyer. DUI has serious consequences that can harm a person’s life, career, or relationships. Once the state approves the expungement, the record will not appear in typical background checks with the exception of federal and state government checks.

A DUI conviction often occurs when a person is arrested by a police officer due to reasonable suspicion that he is either drunk or impaired while driving. If the prosecutor successfully proves the guilt, the person will face the necessary penalties like a suspension of the driver’s license, fines, jail time, and rehabilitation programs.

A driver is given only one chance to have DUI conviction expunged from his record.  To seek expungement of a DUI record, it is important for the lawyer to determine whether the person is eligible. The lawyer will check the current state where the driver is residing, the requirements for DUI expungement and if DUI remains to be a misdemeanour.

There are states where the charges of misdemeanour for DUI violations may be elevated to felony charges. It usually occurs because of the state requirements of the crime and other factors that include injury or death of another person and destruction to property. If the penalties are severe, the state may not allow the expungement of a felony conviction. The fact is, a DUI conviction may result in higher fines, rehabilitation programs, and prison time.

If DUI remains a misdemeanour, the lawyer will file a petition in court for the expungement of the DUI conviction from the criminal records. Working with a lawyer is generally crucial in the expungement of DUI conviction because he knows and understands the proper steps to undertake for his client.

A DUI offense is one of the most common criminal violations in North America. Most people who are accused of DUI know that they can count on MyDefence.ca to provide them with an experienced lawyer who will make sure that they are not convicted unfairly simply because of a police officer’s observations.

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Tips Transportation Trucking Industry

US Cross-Border Freight Normalizes In November 2020

The COVID-19 pandemic hit a lot of industries across the world hard, and, in spite of the increased demand for logistics due to the e-commerce boom, the US’s trucking industry also hit a rough patch. Companies like Titan Transline have been forced to make some serious changes to keep up, but recovery doesn’t look too far off.

Data from the Bureau of Transportation Statistics shows that the country’s cross-border increase streak ended in 2020 thanks to the pandemic, bringing numbers closer to what they were before the COVID-19 outbreak hit.

According to the BTS’s data, US cross-border freight in November 2020 went down by 3.2% compared to the same month in the prior year. This followed a similar 4.7% drop in October and a 4.9% decrease in September.

This resulted in the numbers getting closer to what they were before the pandemic, as well as the lowest-year-to-year drops since the North American freight industry got hit by the COVID-19 pandemic in March, which is a good sign for the industry as it adapts to the changes the pandemic brought about.

Freight across national borders in North America dropped by at least 6% in November, compared with October, which saw a 6% monthly increase. April 2020 saw the biggest monthly drop in the industry’s history, with a 41% decline. Notably, in June 2020, the industry saw a monthly increase of 46%, one of the highest in record.

The 3.5% drop in November is the first time in May when the North American freight industry saw a decline. Historically, cross-border freight sees a seasonal dip around the month of November. Decreases in the prior years have generally been bigger, around the 7-8%, making this drop smaller in comparison.

For the year 2019, cross-border freight in North America saw a 0.8% drop compared to 2018, with 63% of all of that moved around by trucks. Out of $96bn of freight that was transported in the month of November, trucks transported $63bn of all of that, which a 7.5% drop from October, but a >1% compared with November 2019.

Monthly, Canada truck freight saw a drop of 5%, while Mexico saw a drop of 9%. The top commodities that were transported were computers and relevant parts, motor vehicles and parts, as well plastics, electrical components, and measuring instruments.

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Advertising Design Tips

UN Valentine’s Day Image Gets Removed After Criticism

Illustrations are very good at sending a message and communicating an idea, so illustrators like Rabinky Art need to consider the fact that their illustrations might cause some backlash.

UN Women forgot about that and ended up having to take down one of its illustrations from social media, as people thought that said image was perpetuating racial stereotypes.

The illustration, showing a black woman hugging herself placed alongside couples of different orientations, was posted by the organization on Twitter as their way of celebrating diversity in love for Valentine’s Day.

UN Women took the image down as a result of all the backlash, but not before users on social media managed to make copies of the graphic. Critics say that it was perpetuating a dangerous stereotype that says black women aren’t worthy of being loved.

The organization responded to the backlash after taking down the graphic and putting a new one up, saying that they posted the illustration on Valentine’s, with the aim of showing love in all its diversity. UN Women says that they listened to the users and their comments, and decided to take the original down and replace it.

The organization stated that its aim is to ensure gender equality and empowerment for all women and girls across the world, regardless of their age, ethnicity, or sexual orientation.

The response from UN Women got 400 likes, but a lot of the responses say that the damage from the original illustration has yet to be undone.

People say that the fact that the original illustration showed the black woman hugging herself says a lot, perpetuating a racial stereotype and that the organization needs help if they managed to miss that.

Some users say that an argument can be made that it showed an asexual black woman, but the fact that black women have been subjected to the stereotype of being ‘too strong’, unlovable, and undesirable, means that the image would’ve been perceived badly, something that an illustrator like Rabinky Art would know.

However, the image isn’t without its supporters, with people saying that the illustration shows the importance of loving one’s self.

Categories
Customer Review Digital Marketing SEO

The Ways Reviews Can Benefit SEO

It’s obvious how SEO helps in ensuring success in the online space. With all of the things that people have to contend with, it’s more important than ever to make use of everything in your toolkit.

For those looking to leverage reviews to gain visibility, here are the ways they help with SEO.

More feedback means more keywords

Online reviews are more than just feedback, they’re also content.

That’s how search engines like Google see them, and this is reflected in SEO. Every time a customer drops a review on a site, Google has more content to crawl. Regardless of the review being positive or negative, they’re likely to have keywords relating to your business, product, or service, meaning that Google gets a better picture of your business.

Google trusts reviews

SEO has always has prioritized high-quality links.

In other words, positive reviews about a business pretty much say to Google that that business is trustworthy, that their products and services are high quality, which means that Google sees those businesses are valuable.

Reviews impact bounce rates

A high bounce rate tends to kill SEO rankings really hard.

Visitors are way more likely to make a purchase on a site if there are reviews present. They inform customers while fostering trust in the brand which, in turn, leads to people spending more time on the site and making them more likely to convert.

These lower bounce rates and increase Google rankings.

Local ranking

Reviews are particularly important for local SEO ranking.

As good as a king kong SEO review for international rankings, local searches get the most out of them. That’s because local business reviews have less info than standard listings, which means they’re a key indicator of quality for the people that look things up, helping your business stand out from the rest.

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Advertising Customer Review marketing Reviews

The Future Of Global Advertising Market

According to the World Advertising Research Council, it will require at least 2 years for the global advertising market to fully recover. It also expects that eCommerce and responding to the needs of consumers in their homes will be the priority of marketers. After last year’s restrictions on businesses, global and local marketing can expect a better 2021.

It was also revealed that businesses across the world are starting to regain their confidence because they see that economies are improving. However, the local marketing sector is cautiously optimistic knowing the hard work and challenges ahead. In order for marketers to make a strong recovery, it is important to provide consumers with value and something extra.

The drivers for marketing success this year will be an accelerated social media strategy. Relationships can be created on social media platforms through relevant content sharing, promotions, and influencer activity. Effective marketing will be about personal engagement whether with bloggers, celebrities, journalists, business leaders, stakeholders, and employees.

Engaging with consumers who are staying at home will be crucial. The restrictions on consumers are expected to last into 2021 and marketers must discover how they will be welcomed in the consumer’s at-home lives. Consumers are more likely to use apps that have provided them with a good experience.

If you will checkout king kong marketing agency review, you will gain an insight into how a digital marketing agency uses different marketing strategies to enhance business growth and improve sales. A team of digital experts will explore and analyse the business to determine the most suitable marketing strategy.

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Advertising Customer Review marketing Tips

Online Reviews Are Important For Businesses

The power contained in a single King Kong marketing review cannot be denied. With more and more people turning to the internet for their shopping needs, online reviews are now more important than ever.

Online reach a lot of people

Bright Local’s data says that a whopping 82% of customers read online reviews, with only 53% willing to go for a business with less than 4-stars on a 5-star rating system. This shows how much a King Kong marketing review and other online reviews can affect how people see your brand.

Online reviews are a chance to develop reputations, listen to what customers and clients have to say and communicate with them, as well as address needs and problems.

Know your customers better

One of the most important things that online reviews do is providing a window into the mind of customers; it’s feedback, after all. Taking a good look at online reviews lets you figure out what customers want, need, and don’t like.

It’s a chance to see what customers think, figure out what works, and what needs improvement.

Free marketing

Positive online reviews can do a lot for marketing endeavours, as they provide positive, free marketing for both the short and long term. A positive review holds a lot of weight and presents your brand nicely. All you have to do is encourage the customers to post their thoughts.

Social proof and credibility

Philosophers say we’re social creatures, and it’s hard to disagree. Lots of people look at what others think and say before making a course of action; that’s why people talk to close friends and family and ask for recommendations. Online reviews provide something close to that, which helps a lot in swaying people’s opinions.

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Advertising Digital Marketing Reviews

Why Consumers Are Converted Easily By Reviews

Ratings and reviews have been around for quite a while so that it is difficult to shop without them. For example, people would read King Kong advertising review when they are looking for a digital marketing agency that can provide them with tangible results. Reviews play a very crucial in a buying decision regardless of whether the product is a health food, hardware, or the latest gadget.

In 2019, the number of reviews submitted has increased by nearly 11% year-on-year. Aside from being converted easily by reviews, consumers are spending more on online shopping. Retailers say that reviews have increased their sales and profitability, enhanced brand loyalty, made a positive impact on in-store sales, and improved SEO.

The website is the major source of information but reviews and ratings are what shoppers look for to make an informed decision. The majority of shoppers read product reviews online before they purchase in-store. The final decision is usually dependent on the reviews and ratings they find online.

Surprisingly, consumers consider negative reviews as helpful because it helps them determine the pros and cons of a product. Reviews that are displayed on the retailer’s website is the great first step that wins customers. Responding to reviews improves the odds of buying the product.

However, it is not simple as displaying a positive King Kong advertising review on the digital agency’s website; it must be authentic to convince a consumer. Aside from reviews and ratings, consumers also consider the digital agency’s reputation in delivering outstanding ROI and an increase in leads and revenue.

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Crime Criminal Offense Law Tips

What To Expect When You Are Charged With A Criminal Offense

If you have been charged with a criminal offense, it is very likely that you are wondering whether or not to hire a criminal lawyer. Every situation is different but there is always the same basic structure that is followed during court proceedings. Your best option is to call Donich Law that specializes in criminal defence law. A criminal lawyer will explain what will happen after you have been charged.

The court proceeding that occurs after your arrest is called arraignment. If you have not been arrested, you will receive a document called the summons where the date of arraignment is provided. During the arraignment, the presiding judge will set a bond, state the charges and ask whether you will enter a plea. Before deciding on how you want to plea, it is important to consult with a criminal lawyer.

The pre-trial conference involves the prosecutor who will discuss the case with you and your lawyer. A plea bargain may be proposed at this stage depending upon the circumstances of the case. The case can proceed to trial if no arrangement has been reached at this stage. Your lawyer will decide whether to file a motion to suppress or dismiss after the pre-trial conference with the prosecutor.

During the trial, the case will be tried by a judge or a jury. The jury is composed of persons called jurors who will convene to render an impartial verdict that will be officially submitted to the court. The actual penalty will be set by the judge.

For example, in the state of Connecticut, all misdemeanors and non-class A felonies will require 6 jurors. Cases involving capital offenses and crimes that could result to life imprisonment are tried with 12 jurors. Class A felonies only require a panel composed of 3 jurors.

It is difficult to navigate the criminal justice system on your own. Your best option is Donich Law that has a team of hard-working and dedicated lawyers who can provide excellent legal services and results. They can be trusted to defend complex criminal offenses and have discreetly settled matters to save time, stress and money.

Categories
Logistics Service Tips Transportation

The Challenges Faced By Logistics And Trucking Providers In Covid-19 Vaccine Distribution

Trucking and logistics providers will once again rise to the occasion in the distribution of the Covid-19 vaccine across the whole of North America. Federal officials have laid out the complex requirements of distributing millions of doses of vaccine from the drug manufacturers to locations across the country. Vaccines must be handled and transported without delay through temperature-controlled facilities and equipment.

Delivering billions of doses of vaccine has to be done in the most efficient way possible. It will involve complex logistical and programmable obstacles along the supply chain. Cooperation must be facilitated among governments, vaccine manufacturers and logistics and trucking providers. While there are still lots of unknowns like the number of doses, sensitivities to temperature, manufacturing locations, etc. it is predicted that the scale of activities will be overwhelmingly vast.

There are priorities that logistics and trucking providers must be prepare for like the availability of temperature-controlled facilities and equipment, availability of trained staff who can handle the time-sensitive vaccines and monitoring and tracking capabilities that will ensure the integrity of the vaccines.

Vaccines are undoubtedly valuable commodities and strict arrangements must be made to ensure that shipments will be secure and safe from tampering and theft. Logistics and trucking providers must have proper processes in place for the potential volume of vaccines that must be shipped across borders. The transport of vaccine must be given priority upon arrival at ports and terminals to prevent possible temperature excursions due to delays.

The potential size of deliveries will be quite enormous. The logistics and trucking industry will be facing one of the biggest challenges ever. While vaccines will be delivered through cargo aircraft, there must be land transport with temperature-controlled facilities that will bring the vaccine to their destination. On top of the transport preparations, governments must also consider the diminished cargo capacities of global air transport due to the coronavirus pandemic.

One of the services that Titan Transline is proud to offer is temperature-controlled transport options for items that require cooling or heating through state-of-the-art freight equipment. Insulated reefers will guarantee that a product will retain its high quality throughout the entire shipping journey.